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Tuesday, 04 Jan 2011
BMW, the official automotive partner of London 2012, today launched a new initiative designed to support Team GB and ParalympicsGB as they prepare for the Games on and off the field.
As part of the initiative, Louis Smith became one of the first 12 athletes to join the BMW London 2012 Performance Team. Plans are already under way regarding how best to utilise BMW’s technological and performance expertise while Louis and the other athletes will also have the use of a BMW car to help with their transport to training.
Tim Abbott, managing director of BMW UK, said: “Our position as the world’s most sustainable automotive company makes us a natural partner for a sustainable Olympic and Paralympic Games in 2012.
“Our Efficient Dynamics programme means our cars are extremely fuel efficient, with low CO2 emissions, while still delivering great performance – just like our athletes who strive for maximum energy efficiency and performance.
“That’s why we’re delighted to be launching the BMW London 2012 Performance Team and we look forward to supporting these athletes as they prepare for London 2012.”
The launch saw Louis help create some jaw-dropping imagery as he pommeled on top of a BMW against the incredible backdrop of the London skyline, with the event taking place at the Royal Observatory, Greenwich.
Source: GSE Management